Communication is cool

Daikin Europe N.V.

Objective

Daikin Europe S.A. is a part of the Japanese group
Daikin Industries Ltd, world leader in the domain of air-conditioning and heating systems. The company positions itself as an employer that encourages creativity, innovation and harmonious collaboration. In fact, it seeks candidates that have technical and marketing talent. 

Approach

The campaign established a link between climate control and the working environment, hence, the baseline "a climate favourable to talent”. The various styles of publicity and the choice of media were original. As sponsor of the "Examination Night”, Daikin Europe S.A. organised a competition. Print advertising, gadgets, a cinema spot
and Internet pages were used to communicate with the competition participants.

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