Generation A

Atos Worldline

Objective

Atos Worldline (formerly Banksys), specialises in electronic payments. As a result of its integration with the IT group Atos Origin, the business had to reposition itself in the labour market and communicate its new values: "Innovation and modernity”.

Approach

"Generation A” was the central theme of the campaign. The "A” refers to "Atos” and a new start. The company and its employees display, more than ever,
an innovative and avant-garde profile. We developed an internal multimedia campaign for Atos Worldline (corporate film, table sets for the canteen, intranet, etc.) and an external campaign (print, web site, posters, etc.).

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