Go for Police

La Police / De Politie

The six police zones of Brussels as well as the Regional and Inter-communal School of Police (ERIP) organized a recruitment and information fair on Saturday 12^th February 2011 inside the second exhibition hall of the Brussels Expo area. The goal was to highlight the diversity and the challenge of a career in the Brussels police force to potential candidates.

For this event, Universal Communication elaborated a DM campaign targeting a large public. The very wide target group did not use databases, the interaction between the Police and the potential candidate was done through print media (e.g. advertisements in Metro), radio (short radio spots on Q-music, JOEfm, Radio Contact, Bel RTL, …), websites (7sur7, Het Laatste Nieuws, DHNET,…) and social media (Facebook).

Moreover, the campaign also used the Police network itself. Universal Communication presented posters, leaflets and information sessions in the various police zones in order to make potential candidates aware of the event and incite them to attend the fair.

The campaign was a tremendous success with more than 5000 candidates attending it. 

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