Internal and external

AZ Sint-Maarten

Objective

AZ Sint-Maarten comprises three hospitals in Malines and Duffel. They each address various target groups including, of course, the nursing personnel. AZ Sint-Maarten also wants to demonstrate its dynamism in terms of recruitment.

Approach

AZ Sint-Maarten organised a job evening at Utopolis in Malines. The external communication was spread across local press and television, regional bannering, the distribution of flyers, posters in schools and in the three hospitals. A recruitment gadget was also made available in the form of a little box of plasters containing visiting cards. The job evening attracted 110 applications.

The internal communication consisted of a letter sent by internal mail and which contained an explanation of the campaign and a badge carrying the slogan ‘Ik heb zin in zorg’ ("I love caring”). By wearing this badge, employees could win cinema tickets.

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