Original campaign starts with champagne

Bull

Objective

Bull, an IT company of French origin, has 8,000 employees worldwide, spread over 100 countries. Bull BeLux has 300 people, of which 150 are with the subsidiary, CSB Consulting. Bull needs to take on around fifty new employees each year and work harder on its profitability.
For that reason, a more modern, sexier image is needed, primarily aimed at the ‘generation Y’ target group.

Approach

By means of fluent, open, internal communication, Bull endeavours to present an unrestrained and innovative corporate culture. With a new and powerful employer brand and associated communication actions, values such as creativity, empowerment and personal development had to be emphasised!
UC therefore designed a creative concept with a play on words that could easily be used on
various carriers such as T-shirts, stickers, bottles, posters, etc.
After a teasing period with a poster and e-mails, the renewed corporate identity was actively communicated from January 2011. The Bull event on 27th January was the actual launch date of the campaign. The new employer brand also made its mark on subsequent recruitment advertisements and on the recently-launched Bullinks.

--> Images from the teasing campaign with e-mails and poster
--> Images of the voucher (invitation event), T-shirt, champagne bottle