Positive contrast

Partena

Objective

Partena is a mutual, a social secretariat, a family allowance fund and a business registry. In this sector, positioning as a strong and recognisable employer is of capital importance. Furthermore, Partena wanted to generate an image that clearly expressed its corporate values.

Approach

The campaign is notable for its pure and human style.
The theme "Let yourself be inspired by our contrasts”
”Inspiring jobs” is a thread that links the various formats of advertisements, online communication, newsletter
and "bring a friend” activities.

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