The direct link

Imalink

Objective

Imalink is an independent service provider, active in the ITC sector and specializing in consultancy, project development and iProducts. They owe their success, above all, to a straightforward approach, characterized by transparency, placing the accent on innovative technology with made-to-measure service solutions and direct contact. It was in order to create communication to convey these values that Imalink appointed Universal Communications as agency for a new campaign on the 19th of August this year.

Approach

The campaign emphasizes the direct access Imalink offers ITC professionals to achieve satisfaction in their work and in their personal and professional development. The term "Direct Link” is the foundation of the defining aspects of Imalink: know-how (image of a brain), made-to-measure (puzzle), passion and satisfaction (heart). Each image is connected to a computer mouse, which symbolizes direct IT access. To accentuate further the idea of immediacy, we opted for a visual style that’s both playful and simple. This style was also applied to the series of gadgets such as the corkscrew and the plastic bag.

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