Trainees in orbit

ESA

Objective

The European Space Agency (ESA), which developed and co-ordinated the European Space Programme, wanted to promote its Young Graduate Trainee programme in Belgium and Germany. Universal Communication designed
this campaign in only two weeks.

Approach

Universal Communication has collaborated with ESA
for more than twenty years and has developed its communication activities in the 38 European member states. Our target group, graduate trainees, was very receptive to the Internet, which is why Universal Communication developed an e-mail campaign. Through the databases of the main employment sites, potential candidates received an informative message in their mailbox. This action achieved excellent results.

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