You are also…

La Police / De Politie

Last Spring, Universal Communication launched the new campaign for the Federal Police. The campaign put the accent on the essential role of the Police. The headline "You are also…” completed with an ability or specific function, reflects not only the diversity of tasks, but above all the singular role that each member of the Police plays. Whoever works for the Police is more than just a Police Officer, but also an IT "surfer”, a fraud "buster”, a public service provider with an "ear to the ground”, etc.

The campaign combines the traditional yellow and blue colour code of the Police with portraits of real people performing their duties.

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